Ready to make a big impact with your marketing, on a small budget by leveraging ai?
Are you a commission based salesperson or an owner operated business? The reality is that you're in a production based role, however you're likely too small for a traditional marketing agency to work with. So where does that leave you?
Trying to figure out how to do it all by yourself
however, here lies the opportunity:
The Opportunity
When it comes to market your business in the digital age, there are 3 areas that every business needs to focus on.
Sales, Marketing, and Graphic design
However there's a disconnect between these 3 areas.
Salespeople: know how to convert prospects into clients, but the real challenge lies in finding new prospects to convert. This course teaches you how to use AI to generate new opportunities and keep your pipeline full, ensuring that you never run out of potential clients. Closing is the art, but creating opportunities is the science."
Marketers: are skilled at creating interest, building pipelines, and generating leads through advanced techniques like sales funnels, lead magnets, and email drip campaigns. But often, they struggle to simplify their message for a broader audience. This course teaches marketers how to break down complex ideas into clear, effective communication that drives sales."
Graphic Designers: are experts at creating visuals that 'stop the scroll,' which is crucial in the attention business. But while eye-catching design is important, it's the words that close the deal. This course will teach you how to pair your striking visuals with copy that converts."
When you have an understanding of these 3 areas, you can write your own paychecks and run your business extremely lean.
INTRODUCING THE:
What Is This Course?
This course is designed for the busy sales professional or business owner that is in charge of creating their own opportunities to sell. With that being said, this is a course focused on "Do It Yourself Marketing, Leveraging AI" and it is designed to give you the skill set and resources to make a big impact on a small budget with your marketing.
You may have a strong closer, but the reality is you can't sell unless you have an opportunity to sell.
Market Your Business With Precision
Closing is the art, but creating opportunities is the science. You can close 100% of the deals that you touch, however a prospect can't buy from you unless they know that you exist. However creating opportunities becomes a lot easier when you identify what actually causes someone to become a prospect.
Target Customer Mastery
in 3 easy steps
All of us have been guilty of trying to "talk to everyone" because we can technically "serve" just about anyone. However when we attempt to talk to everyone, our message ends up resonating with nobody.
With our simple format using Chat GPT you'll have an understanding of now to narrow down a target customer profile in 2 minutes or less.
P.S. you'll learn this 15 minutes into the first call!
"The Best Employee That's Not On Payroll"
A recent study conducted by Nielsen showed that AI is improving employee activity by 66%
If you consider yourself to be a "team of one" that means that you are the employee.
In this course you'll learn how to leverage AI as the "Best Employee Not On Payroll.
It's like having an in house market research firm, and copywriter on speed dial!
When used correctly this will allow you to create content that does most of the selling for you. This will allow you to start attracting prospects vs chasing them. If you've ever wanted to start a blog, however didn't know where to start, you're going to love Call 1.
Leverage Freemium Resources
The term "Freemium", it simply means that the basic plan won't cost anything, however for more of the advances features there are paid options that are available. Often times in business we assume that there's a large expense or time commitment that goes in to creating content, however using apps listed below will allow you to make a big impact, on a small budget.
Chat GPT
Canva
Imgflip
Giphy
The best part is that everything that we will go over how to do in this course will be done on the basic plan, giving you the playbook to market yourself online on a shoestring budget.
Modern Guerrilla Marketing
Guerrilla Marketing:
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
The AI Marketing Crash Course is designed to teach you unconventional marketing tactics that will help you stand out in a crowded market, all while leaving a big impact on a small budget. It has been said that there's no lack of resources on this planet, there's just simply a lack of resourcefulness.
Why unconventional tactics? Because if you look and sound the same as your competition, you'll simply blend in. Half of the battle is getting noticed, the other half is getting remembered.
Build A Reputation That Does The Selling For You Using The H.E.A.T. Method
"When Your Marketing Goes Cold, Drop Some H.E.A.T."
The H.E.A.T. Method is a powerful guerilla marketing strategy that allows prospects to "warm up" to you over time by letting you show your personality while demonstrating your expertise. With
Humor, Education, Adding Value, and Trust, you’ll build a memorable reputation that naturally does the selling for you.
Imagine meeting someone once, connecting on social media, and then letting your content do the work. Over time, they’ll start to know, like, and trust you—transforming from a cold prospect to a warm lead or even a referral source.
Here’s how the H.E.A.T. Method works:
Humor: When people laugh, they tend to remember what made them laugh. This is how you create a message that sticks. People also gravitate towards those who can put a smile on their face.
Education: Demonstrate your expertise and generate leads by solving problems. This allows you to become a trusted resource who is on speed dial.
Add Value: Introduce something valuable , and people will remember the source. Doing this outside of business allows you to stay top of mind.
Trust: Nobody can sell you better than a satisfied customer, collect and repurpose reviews to allow your prospects to do the selling for you.
Before people buy from a brand, they buy from a person who represents it. With the H.E.A.T. Method , your marketing becomes a reflection of who you are, allowing your personality and expertise to shine through and effortlessly convert prospects into loyal clients.
Two Minutes Or Less
In business, time is money, and marketing yourself shouldn’t be a time drain. This course is designed to transfer my skill set to you, allowing you to create impactful, scroll-stopping content in just 2 minutes a day—even if you have no background in graphic design.
Using templates provided in each call, along with the workbook, you’ll master these strategies in a simple, done-with-you format. By the end, you’ll know how to quickly create content that converts, letting you reach your audience, build connections, and grow your business—all in 2 minutes or less.
Target Customer Mastery
AI Salesletter Format
Client Avatar
Memes
Testimonial Graphic
FAQ Graphics
Branded Quote Graphics
GIFs
Examples:
Done With You
Included with the course is a printable workbook that’s designed to help you make the most of each session. Every call is structured as half content, half screen-share, so you’ll get clear, practical guidance as we go.
With prompt lists for ChatGPT and ready-to-use Canva templates, you’ll have everything you need to easily follow along and implement what you learn, creating content that delivers results.
What They're Saying
Matt Harrold
Alan has done so much for me and my business. From learning how to market myself in a variety of different ways to having fun while marketing myself and my business. Being a client of Alan's has already helped my business grow and retain my current clients. His personality and willingness to help are two things that make working with Alan a truly unbelievable experience.
Sandra Price
If you have the opportunity to attend one of Alan's marketing workshops, do it! His natural talent and quick wit shine through all he does. His simple, easy-to-implement steps will allow you to market like no one else. The result will be more customers for your business. I am happy to refer my clients to Alan.
Dr. Russ Watson
I attended Alan's "3-day Crash Course" in becoming a content creating machine, and he exceeded all of our expectations. We learned how to use Chat GPT to create stellar content, tables, FAQs and articles. He taught us to keep things light with Humor-Based-Marketing. He showed us some secrets of GIFs and Memes, and also how to wrap messages into attractive infographics. Saying that his 3-day Crash Course is a 'Game-Changer' is an understatement!
ACTION ITEM: Sign up for his next course. You will learn much more than you might expect.
Carolyn Litton
Alan’s 3-day crash course is a tremendous value! Having him guide me step-by-step in making my own marketing pieces live on the zoom call is next level! It’s the extra support I needed in implementing what I learned from his talks. I highly recommend working with Alan!
Tony Paolella
Alan is THE MAN!! He is a phenomenal public speaker and an All-Star Sales & Marketing Coach. He has a fun, easygoing teaching style that helps make AI seem far less scary and intimidating 😁. If you are looking to step-up your Content Marketing game….Alan is your guy! 👍
